Blog Layout

Explode Your Keyword List Right – Part 1

Preston Van Dyke

So I started writing a post titled 4 Ways to a Worthwhile Keyword List and quickly realized it was far too lengthy. Thus, you are now embarking on post one of a four-part series. Each post will discuss different processes to locate valuable keywords and how to lay them out in a way that allows you to decide which are most worth incorporating. The final post will be a behemouth of a process discussing some of the most innovative ways to prioritize a large keyword list for big SEO campaigns.

Let’s get started.

One of the best ways to make a decision about which keywords to target is to look at high performing (revenue, visits, relevance) phrases for your site that are under performing (low ranking) in the search engines. Ideally, you should gather a fairly large number of keywords and correlative metrics to make these comparisons, and come to a final target list. This first process focuses on relevance as a value indicator.

Top Relevant Keywords

Your first step is to dive into Google Webmaster Tools and retrieve your top relevant keywords. This can be done by clicking on Your site on the web > Keywords as shown here .

 

Download the table and it will appear similar to this image:

Now take these keywords and begin filtering. Those at the top are to be considered the most relevant. What I like to do is grab a list of 10 to 20 top terms not used in your current SEO campaign. This list is suprisingly ideal for identifying terms that don’t necessarily come to mind in a typical keyword research process. For this particular campaign, a few terms not yet incorporated were “system,” “new” and “company.”

 

 

Once you have those keywords selected, it’s time to single them out and create a cluster of relevant terms for each. Do this by going to Google Adwords Keyword Tool. Include your most common keywords along with the new term.

 

 

 

 

This will give you a healthy list to filter through. In this case, once you have the document exported, to get rid of keywords you aren’t looking for, filter out any phrase not using main keywords like “system” or “gaming.” I prefer to keep these lists focused into groups of closely related keywords, so I filter down to between 10 and 20 phrases.

With this process, you will end up with a much narrower list than with the options we will cover in future posts.

The idea here is to take those terms Google has already identified as highly relevant, locate missed opportunities, and build upon them through common phrases related to your product or services.

This is one of the quickest ways I’ve found to expand a targeted keyword list for increased diversity.

 

Once you have established a cluster for each subject, it’s important to gather some type of correlative metrics. We already have the estimated search volume from the Adwords Keyword Tool. In addition, I would recommend gathering at least your current rankings for each term in order to determine which are most worth targeting. A few common tools for doing this will be Authority Labs, Raven Tools, Advanced Web Ranking or Rank Checker.

Remember this process is based first on relevance as a factor. With this understanding we need not question whether the keyword is right for the website under review.

The next question to ask is which terms have the greatest potential for increase in rankings, traffic and revenue—and should be a point of focus in strategy. To do this use your ranking data. Sort your file to show those keywords ranking low but high in potential search volume and start making some decisions for your upcoming months content strategy.

This process is ideal when you are looking to build upon phrases already involved in regular strategy providing support to prior efforts through a diverse approach in both link building and content on-page.

Up Next In The Series :

Post 3 – Using Google Webmaster Tools To Locate New Terms & Build Strong Variations

Post 4 – An Enterprise Approach To Keyword Prioritization & Targeting

Blog

By Travis Thorpe 05 Mar, 2022
10 WAYS TO FIX YOUR LOCKSMITH BUSINESS SEO TO RANK BETTER IN ONLINE SEARCHES
By Alison Cotsonas 15 Feb, 2022
You know you need to implement SEO into your site to direct traffic your way, but this can be a major undertaking. SEO is only effective when done properly. This seems easy enough, but there are many aspects to an effective SEO plan, and making sure you cover all of the basics can be tricky. […] The post SEO 101: Have You Covered the Basics? appeared first on SEO.com.
By SEO.com 08 Feb, 2022
Did you get a quote from an SEO company that was too good to be true? It probably is. Find out why you should look at more than the price of SEO services. The post Why You Should Look at More Than The Price of SEO Services appeared first on SEO.com.
By Alison Cotsonas 04 Feb, 2022
You can position your website in a visible and coveted spot on a search engine results page when you partner with an experienced SEO company. This company should be providing reports, answering your questions, and getting a lot of work done – but do you know what an SEO company actually does? The entire process […] The post What Does an SEO Company Actually Do? appeared first on SEO.com.
By Jen Duke 20 Oct, 2021
The post Start Your Social Media Holiday Marketing Plan Now appeared first on SEO.com.
By Andy Eliason 14 Oct, 2021
The post How to Prepare Your Site Now for Holiday Shopping Traffic appeared first on SEO.com.
By Andy Eliason 29 Jun, 2021
The post Why Subdomains are a Bad Idea for Your Website and Blog appeared first on SEO.com.
By Andy Eliason 22 Jun, 2021
The post Does Your Domain Name Affect Your SEO? appeared first on SEO.com.
By Stephanie De Leon Patterson 25 May, 2021
The post What is a Modern SEO Specialist? appeared first on SEO.com.
By Sarah Snider 18 May, 2021
Spring is often associated with a fresh, new, clean start and a renewed sense of life. For many, this means out with the old and in with the new, which takes on the form of spring cleaning. While you may be thinking about spring cleaning your home or even your office space, why not think of refreshing and reviving your business’s website? The post Spring Clean Your Website appeared first on SEO.com.
More Posts
Share by: