Blog Layout Online Content Collective, August 12, 2013

Taylor Proctor

Today’s Online Content Collective is centered on content. First we will explore an article discussing Google’s introduction of in-depth articles to search results. Next on the docket is a new article from the MOZ Blog, visually displaying how to optimize onsite content. To round out this week’s collective; we will discover the current content marketing statistics that highlight the online marketing industry’s shift to content creation.

Robert Chaffin Recommends:

On August 6 th , Google released a new feature which assists users in finding in-depth, relevant articles across the web. These articles are conventionally written in longer-form and are recognized by quality web sources (Google’s blog cited sources such as The New Yorker and the Wall Street Journal). A Google spokesperson discussed this new search feature, reiterating Google’s overall goal: “Our goal is to surface the best in-depth articles from the entire web. In general our algorithms are looking for the highest quality in-depth articles, and if that’s on a local newspaper website or a personal blog, we’d like to surface it.”

There are still several speculations about where the in-depth article block will appear for each query but it seems as though it may appear in the middle of the page, in a section aptly named “In-Depth Articles.”

Andy Eliason Recommends:

This visual guide from industry guru, Rand Fishkin showcases some new and some-not-so-new ideas, but overall it is a great conglomeration of everything that goes into building the perfectly optimized page. With graphics that present information in an easy-to-understand way, this post highlights 8 key optimization techniques. Every SEO and online marketer should understand that an optimized page consists of Title and Meta Elements, has “uniquely valuable” content, is easy to navigate, is robot crawler accessible, and ready to be shared, among with 3 other techniques.

You can read the details of how to optimize a webpage or blog post with each of these techniques in detail on Fishkin’s blog or continue to read’s blog in the coming weeks as we will discuss each of these methods.
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Taylor Proctor Recommends:

Funnelholic released an article this past week which mentions several facts to support the online marketing industry’s move towards providing in-depth, optimized content. While there are 35 amazing statistics total within Craig Rosenberg’s Funnelholic post, we’ve selected a few of our favorites that showcase the impact content marketing has.

  • Marketers with more than 15 blog posts per month average 1,200 new leads per month.
  • Articles with images get 94% more views.
  • 70% of consumers prefer getting to know a company via articles rather than ads.
  • 27,000,000 pieces of content are shared each day.
  • Spending on content marketing, video marketing, and social media will increase by 15.1% in 2013 to a total of $118.4 billion.
  • The use of mobile-optimized content marketing has risen from 15% in 2011 to 33% in 2012.
  • The use of video content has risen from 52% in 2011 to 70% in 2012.


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