Blog Layout

The Good The Bad and The Ugly Of SEO

Darren Bradley

We are all familiar with the benefits of SEO work on relevant websites, but what if people took advantage of genuine techniques for criminal gain? Would you know the difference between a fake and a genuine site? What if the fraudulent site was on the first page of the SERPs? Would you ever suppose it could be a scam?

Cybercriminals have adopted SEO tactics (both ethical and unethical) to get their websites on the first pages of search engines. One of their favorite strategies is to use misspelled keywords such as: “Obbama” or “Goggle.” Here’s how it works: When people type in the misspelled keyword the results may include a malicious website listing. When users click on an infected search result, artificially bolstered by SEO, they are redirected to a Web page where a pop-up warns their computer is infected with malware. The message then tries to persuade users to download fake antivirus software for a fee. If users buy the fake software, they have unknowingly provided their payment card number to cyber thieves, and are also at risk for identity theft.

Criminals also install rogue software once you reach their site. Rogue security software relies on social engineering. It defeats the security built into modern operating systems and browser software, and installs itself onto victims’ computers. Most of these programs have a Trojan horse component that misleads users. The Trojan may be disguised as:

• A browser plug-in or extension
• An image, screensaver or archive file attached to an e-mail message
• Multimedia code required to play a certain video clip
• Software shared on peer-to-peer networks
• A free online malware scanning service

It’s wise to take an extra glance at the listing before clicking on a search engine link. Google makes this easy by showing the URL under each search result. In recent times, victims might have noticed the .cn suffix on the end of each domain name, a signal that the website might be in China and could include unexpected content. This is not a foolproof strategy. Computer criminals sometimes deploy a technique called “Google cloaking,” which can display a different URL than the one you’re actually visiting.

Keep up with security patches. The latest form of attacks relied on vulnerabilities that allow a website to install software onto a visiting computer without the user’s knowledge. Fully patched systems warn potential victims by displaying a pop-up window inviting them to download software. This doesn’t guarantee that you won’t be infected, but it can help.

Bad websites can use good SEO tactics to reach the top of the search engines, and the results can be ugly. But if you’re vigilant, you can avoid these problems before they happen.

The post The Good The Bad and The Ugly Of SEO appeared first on


By Travis Thorpe 05 Mar, 2022
By Alison Cotsonas 15 Feb, 2022
You know you need to implement SEO into your site to direct traffic your way, but this can be a major undertaking. SEO is only effective when done properly. This seems easy enough, but there are many aspects to an effective SEO plan, and making sure you cover all of the basics can be tricky. […] The post SEO 101: Have You Covered the Basics? appeared first on
By 08 Feb, 2022
Did you get a quote from an SEO company that was too good to be true? It probably is. Find out why you should look at more than the price of SEO services. The post Why You Should Look at More Than The Price of SEO Services appeared first on
By Alison Cotsonas 04 Feb, 2022
You can position your website in a visible and coveted spot on a search engine results page when you partner with an experienced SEO company. This company should be providing reports, answering your questions, and getting a lot of work done – but do you know what an SEO company actually does? The entire process […] The post What Does an SEO Company Actually Do? appeared first on
By Jen Duke 20 Oct, 2021
The post Start Your Social Media Holiday Marketing Plan Now appeared first on
By Andy Eliason 14 Oct, 2021
The post How to Prepare Your Site Now for Holiday Shopping Traffic appeared first on
By Andy Eliason 29 Jun, 2021
The post Why Subdomains are a Bad Idea for Your Website and Blog appeared first on
By Andy Eliason 22 Jun, 2021
The post Does Your Domain Name Affect Your SEO? appeared first on
By Stephanie De Leon Patterson 25 May, 2021
The post What is a Modern SEO Specialist? appeared first on
By Sarah Snider 18 May, 2021
Spring is often associated with a fresh, new, clean start and a renewed sense of life. For many, this means out with the old and in with the new, which takes on the form of spring cleaning. While you may be thinking about spring cleaning your home or even your office space, why not think of refreshing and reviving your business’s website? The post Spring Clean Your Website appeared first on
More Posts
Share by: