A quick recap of content from a competitive analysis session of PubCon 2010 with Matt Siltala, Michael Streko, Michael Gray, and Andy Beal.
Things to identify about the competition:
Hubs. Check PRWeb search, Digg, or article site search to see what’s being said about your competition, what they’re doing, and even which keywords they’re going after. You can make a spreadsheet of keywords that are being targeted by your competitors. Check local review sites to see which specials are being offered.
Tools. Use AuthorityLabs to put competitors side by side with keywords and identify areas to attack.
Social Media. You can use Social Media For Firefox plugin, Knowem, Who’s Talkin, Twitter Search/Lists, Image Search, SEO For Firefox plugin to identify.
Do “link:www.competitor.com” together with the Social Media For Firefox plugin to identify the best content.
Identify competitor keywords. What your competitors may be using may be converting better than your keywords. Test with Adsense. Make sure you’ve got enough good content on your site around your competitors’ keywords.
Ways to find the “Next Move” of the company you’re looking at:
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